Wednesday, July 07, 2004

For the life of me I can't remember how I discovered Business Ethics Magazine (subtitle: Corporate Social Responsibility Report), but I consider it a complement to Adbusters which, while rightly condemning corporate abuse, rarely speaks of the companies that practice socially responsible capitalism.

The current issue features the annual "100 Best Corporate Citizens" listing, arrived at by balancing a company's benefits to seven classes of stakeholders: US shareholders, non-US shareholders, community, minorities and women, employees, the environment, and customers. Basically, it takes apart the myth that you can't make money and think of others at the same time.


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